Built in 1929 and designed for the New Jersey Bell Telephone Company by famed architect Ralph Thomas Walker, the Art Deco building is known for its majestic lobby and brick-and-sandstone exterior, which were added to the U.S. National Register of Historic Places in 2005.
The building has been home to the regional offices of Verizon, which will continue to occupy the building’s fourth floor.
"540 Broad is a majestic symbol of Newark’s past and Newark’s present with its magnificent landmarked art deco design, history as the nerve center of New Jersey Bell, and future as a vital mixed-income, mixed-use architectural treasure." ~ Newark Mayor Ras Baraka
The historic brick and sandstone building has been completely restored through a partnership between 540 Broad Street LLC principals L+M Development Partners, Prudential Financial Inc. and Goldman Sachs Urban Investment Group; working with Inglese Architecture & Engineering and CetraRuddy.
The mixed use conversion of the 436,000 SF tower features: